Project: Digital Infrastructure for a F&B Startup
Client: A young, Vietnam-based food & beverage startup
Platform:
- Cross-platform mobile app (iOS & Android)
- Tablet application
- Web application (eCommerce & CMS)
- Store operation software
Technology:
- Frontend: React Native, HTML/CSS/JavaScript
- Backend: PHP, WordPress, WooCommerce, MySQL
- DevOps: Multi-server architecture with scalable deployment
Project Overview
The client aimed to build a comprehensive digital ecosystem to support its F&B business operations and customer engagement. With a strong emphasis on scalability and data-driven growth, they entrusted us to become their long-term technology partner—responsible for developing all digital touchpoints, backend systems, and infrastructure strategy from the ground up.
Target Audience
- External: Customers accessing the brand through mobile, tablet, or web platforms
- Internal: Store employees and management using in-house software for daily operations
Key Features
- Mobile app for ordering, loyalty, and promotions
- Website with eCommerce (WooCommerce integration)
- Tablet-based app for in-store interactions
- Store operation & management dashboard
- Scalable cloud infrastructure for future expansion
- CMS for managing content and updates
Challenges & Solutions
Fast vs. Scalable Development: Solved with modular design, proven tech (WordPress, React Native), and scalable DevOps setup.
Limited Tech Background: Addressed through clear, ongoing consultation aligned with business goals.
Results & Impact
- Successful launch of all customer-facing platforms
- Increased customer engagement through mobile app and online ordering
- Streamlined store operations with custom management tools
- A scalable infrastructure ready to support the client’s expansion plans
Our Role
- Strategic tech consulting & digital roadmap planning
- Full-cycle development: design, frontend, backend, deployment
- DevOps setup for infrastructure scalability
- Ongoing support and iteration for continuous improvement